CROWN CULTURE IS A BRAND OF PRODUCTS DESIGNED TO PROMOTE PRIDE IN OUR NATURAL BEING FROM OUR TRESSES DOWN TO OUR FEET AND WITHIN. WHETHER OUR HAIR SPIRALS, COILS, LOOPS AND ZIG ZAGS, OR GROWS UPWARDS AND DEFIES GRAVITY, BLACK HAIR IS MESMERISING. AS A CULTURAL AESTHETIC, WE HAVE TO CELEBRATE ITS EXISTENCE. THE RETAIL LANDSCAPE HAS COME A LONG WAY TOWARDS PROVIDING OPTIONS FOR EVERYONE. IT IS INUNDATED WITH SHAMPOOS, CREAMS AND GELS.
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CROWN CULTURE WILL FOCUS ON TOOLS AND GADGETS THAT SUPPORT NOT ONLY OUR NEEDS BUT ALSO OUR TRADITIONS.
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ULTIMATELY, IF THESE PRODUCTS THROUGH BEING USEFUL TO A WIDER DEMOGRAPHIC, HIGHLIGHT OUR SIMILARITIES OVER OUR DIFFERENCES, THEN WE HAVE REACHED OUR GOAL.
A story of PERSISTANCE
Meet the designer
I designed the Tress Trap out of the annoyance that I felt dealing with my wet curls once they were shed and stuck to my wet hands. Whether inside the shower and applying conditioner or outside of the shower and applying product to wet hair, this was an annoyance that was actually slowing down my progress. The shed hairs would come off into the product and subsequently drown and make any jars of hair product look un-sanitary. As a result of this consistent irritation, I was inspired to design my first prototype, which looked very different from the form that the Tress Trap would finally take.
It took living in a house with 3 women of varying hair types sharing one shower between us to quickly learn of that the Tress Trap would be useful to more than myself and those that look like me.
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So many trials and tribulations later, navigating myself blindly on the path to the market through the patent process, manufacturing mayhem and many more obstacles, I stuck with it and I present to you my first product of many. The knowledge and connections gained along this sometimes herculean quest are invaluable and I look forward to the next journey.
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